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Embrace all aspects of your product!


For every customer, there is a sale. Trick is finding the right mix of product features that match each customers individual needs. Sedans, trucks, RVs, or motorcycles all have unique features, and unique customers. The woman looking for a thrilling commute needs different things than the man looking to make camping more civilized. And then, once you find the right vehicle for that customer it is the special mix of features, including the “holes”, that makes the sale for you.

Try taking some time to walk around your lot and try to find the unique features in every vehicle that to some customers might just be a hole, but to others are the perfect match!